Robert had the opportunity to present his research to the Austrian TV network LT1.
He pointed out the importance of knowing the value of each touchpoint along the digital retailer customer journey and that retailers need to acquire and use this knowledge to make the most out of their customers’ customer experience, when they want to stay competitive to the constantly growing power of
E-commerce.
The report was part of the TV format “OÖ Aktuell”, which is broadcasted every day at 18:00, and is linked below.