The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers. Established Business Models need to be revised as customer behaviour is changing. Customers no longer prefer online or in-store purchasing but switch between channels to suit their own personal requirements. Innovative digital technologies such as Internet of Things, Big Data, advanced analytics as well as augmented reality novel payment systems and visualisation concepts can create a unique and individual customer experience.

With results from PERFORM we want to create a coherent customer experience for Digital Retail by combining online and traditional offline retail to an integrated Omnichannel system addressing the following 4 research objectives:

  • Develop sustainable business models for the Digital Retail sector.
  • Examine approaches to increase the customer experience along the customer journey.
  • Investigate how technologies can be used to provide innovative Digital Retail services and create a unique customer experience.
  • Develop knowledge base on Digital Retail operations and analytics.

We will assist the Digital Retail sector through research and training. The research projects of PERFORM will develop new methods, concepts and technology implementations for retailers.  We also train PhD candidates and provide a timely response to the increasing need for highly skilled graduates and researchers, which are highly sought after in industry and academia. Thus we offer exciting career perspectives as Digital Retail Managers.


This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No. 765395