Emotions in Customer Experiences: Why It Is Important, and How Retailers Can Improve It​

In the digital age, retailers compete through various sales channels, both online and offline, with the…

Customer Experience: The Importance for Retailers

Store closures, toughened safety regulations and lower availability of products: The COVID-19 crisis can have a…

PERFORM Contributes to the 15th International Business Informatics Congress in Potsdam, Germany

Exhibiting the conference’s theme “Changing Landscapes – Shaping Digital Transformation and its Impact”, two supervisors and…