The third PERFORM Training Week is complete! The week was fully packed with guest lectures on Entrepreneurship, Digital Branding and Communication in Retail, Data Strategy in Smart Cities, etc. where the students were actively engaged into discussion with the presenters talking about the current state of research and industry.
During the training week ESRs also participated in the range of interactive activities. The students were presenting their current scientific progress and taking part in the industry workshop where they were expected to provide theory-grounded solutions to real-case challenges in retail.
This year the ESRs from the Maynooth University organized the 6th Digital Business Research Day in the National University of Ireland, Galway. Eight speakers presented their research with the subsequent Q&A sessions on the broad range of topics including Customer Experience, Customer Engagement, Product-Market-Strategies in Omnichannel Retail, etc.
