Research Project #7

Topic: Digital Retail Technology for Small and Medium Retailers

Project Description: The objective of this project is to explore how small and medium retailers from various sub-sectors (grocery, specialised) are able to utilise technology to compete with large retail networks. SME’s have been struggling to compete with large retail formats and international brands, which are able to offer lower prices, pushing SME’s out of the market. (Method: Qualitative (Case Studies, Focus Groups), Quantitative (Surveys), Method Engineering, Software Implementation)

Researcher: This research project will be carried out by ESR 7 Artem Bielozorov.

Host Supervisor: This position is supervised by Dr. Markus Helfert. Markus Helfert is the Director Business Informatics Research Group Science Foundation Ireland, Maynooth University. He has significant experience in Smart IoT Environments and Information Systems. He is SFI Funded Investigator in Lero – The Irish Software Research Centre and Lead Researcher for a Project within Insight – The Analytics research Centre. His research, featured in peer-reviewed journals and widely in conference participation.

Host Institution: Maynooth University is an internationally recognised institution located 25 kilometres outside of Dublin, Ireland, and is the nation’s fastest growing university. One of four constituent universities of the National University of Ireland, Maynooth University in 2019 placed #50 in the global top 100 universities under 50 years old in the Times Higher Education World University Rankings. With more than 12,000 students from more than 90 countries, Maynooth offers a range of programmes at undergraduate, Master’s and PhD level in the humanities, science and engineering, and social sciences, including business, law, and education. The University also offers a range of international programmes and partnerships.

Secondments: This position includes 1 secondment to a partner organisation. The planned secondment will be to

  • Kilkenny Group, in month 20 for 4 months, for ‘research study of the use of technology in SMEs including survey and interviews’.