Topic: Recommender Systems for a Connected Customer Journey
This project will focus on leveraging the concept of recommender systems on an omnichannel approach as well as applying it to the Digital sales process. This IRP will analyse which customer touch points exist along the customer journey and how they can contribute to a successful conversion. (Method: Qualitative (Case Studies) and, Software Engineering)
Host Supervisor: This position is available with Dr. Dirk Werth. Dirk Werth is Managing & Scientific Director of the AWS Institute. Prior to this, he worked at the German Research Centre for Artificial Intelligence (DFKI) where he has been Vice President for Innovation and Research and Head of a Research Group. He has been advisor, manager, coordinator and principal researcher in various industrial, national and European RTD projects. His main expertise is in enterprise software, recommender systems, mobile services and business process management.
Host Institution: The AWS institute for digitized products and processes (AWSi) is an independent research centre that aims to foster research and innovation. It focuses on digitization of economy and society. The institute is committed to develop new technologies and think ahead business models. It places great value on combining applied research with innovation and entrepreneurship. The main topics of AWSi are the gradual and disruptive digitization. This comprises concepts and technologies which transforms or substitutes existing products and business processes.
Academic Supervisor: Since AWS as non-academic beneficiary does not provide PhD programs academic supervision for the PhD will be held by Dr. Darek M. Haftor at Linnaeus University (LNU). Darek Haftor is full professor at Linnaeus University with specialization in Digital Business. He is the funding Director of the “Gunilla Bradley Centre for Digital Business”, a multidisciplinary research team that focuses on the theme of how to use digital technologies to create economic value. Prof. Haftor is frequently acting as an expert for various academic and industrial contexts in Sweden and internationally.
University: Linnaeus University is one of Sweden’s newest higher education institutions. The university was formed when the University of Kalmar and Växjö University merged in 2010. LNU offers ca. 180 degree programs, and 2,500 single-subject courses to more than 30,000 students at all levels, with is 2000 staff members. Its various scholarly disciplines are organized into five main Faculties: Technology, Economics and Business, Life Sciences, Social Sciences, and Humanities.
Secondments: This position includes 2 secondments to partner organisations. The planned secondments will be to
- TU Eindhoven (under supervision of Prof. Woensel), in month 22 for 3 months, for ‘the investigation of retail information systems and underlying processes’,
- Scheer GmbH (under supervision of Dr. Feld), in month 36 for 3 months, for ‘practical evaluation’.