Research Project #7

Topic: Digital Retail Technology for Small and Medium Retailers

Project Description: The objective of this project is to explore how small and medium retailers from various sub-sectors (grocery, specialised) are able to utilise technology to compete with large retail networks. SME’s have been struggling to compete with large retail formats and international brands, which are able to offer lower prices, pushing SME’s out of the market. (Method: Qualitative (Case Studies, Focus Groups), Quantitative (Surveys), Method Engineering, Software Implementation)

Host Supervisor: This position is available with Dr. Markus Helfert. Markus Helfert is the Director of the Business Informatics Group, Senior Lecturer in Information Systems at the School of Computing, Dublin City University. He has significant experience in Smart IoT Environments and Information Systems. He is SFI Funded Investigator in Lero – The Irish Software Research Centre and Lead Researcher for a Project within Insight – The Analytics research Centre. His research, featured in peer-reviewed journals and widely in conference participation.

Host Institution: Dublin City University comprises ca. 16,000 students with a continuing focus on personal, academic and professional life-skill development. DCU regularly feature among the top young universities globally as measured by the Times Higher Education Top 100 under 50 and the QS Top 50 under 50. DCU has also been awarded prestigious HR Excellence in Research accreditation by the European Commission. The School of Computing is a stimulating environment for research, particularly in the areas of localization, data analytics, software engineering, scientific computing and cloud computing. It currently has over 100 postgraduate research students and a wide range of funded projects at national and international level.

Secondments: This position includes 1 secondment to a partner organisation. The planned secondment will be to

  • Intouch (under supervision of Dr. Abdalla), in month 20 for 4 months, for ‘research study of the use of technology in SMEs including survey and interviews’.