Scientific Papers

PERFORM researchers already published the following scientific research papers:

  • Cakir G., Bezbradica M., Helfert M. (2019) The Shift from Financial to Non-financial Measures During Transition into Digital Retail – A Systematic Literature Review. In: Abramowicz W., Corchuelo R. (eds) Business Information Systems. BIS 2019. Lecture Notes in Business Information Processing, vol 353. Springer, Cham
  • Obermeier G., Auinger A. (2019) Human-Computer Interaction in Physical Retail Environments and the Impact on Customer Experience: Systematic Literature Review and Research Agenda. In: Nah FH., Siau K. (eds) HCI in Business, Government and Organizations. eCommerce and Consumer Behavior. HCII 2019. Lecture Notes in Computer Science, vol 11588. Springer, Cham
  • Bielozorov A., Bezbradica M., Helfert M. (2019) The Role of User Emotions for Content Personalization in e-Commerce: Literature Review. In: Nah FH., Siau K. (eds) HCI in Business, Government and Organizations. eCommerce and Consumer Behavior. HCII 2019. Lecture Notes in Computer Science, vol 11588. Springer, Cham
  • Zimmermann R., Auinger A., Riedl R. (2019) Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review. In: Nah FH., Siau K. (eds) HCI in Business, Government and Organizations. eCommerce and Consumer Behavior. HCII 2019. Lecture Notes in Computer Science, vol 11588. Springer, Cham
  • Jain S., Werth D. (2019) Current State of Mixed Reality Technology for Digital Retail: A Literature Review. In: Nah FH., Siau K. (eds) HCI in Business, Government and Organizations. eCommerce and Consumer Behavior. HCII 2019. Lecture Notes in Computer Science, vol 11588. Springer, Cham
  • Mora D., Jain S., Werth D. (2019) Retail Customer Experience: A comparative study between Physical, Online and Omnichannel Retail. 2019 (9th) International Conference of the Association Global Management Studies (ICAGMS), Oxford, United Kingdom.

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