Research Project #2

Topic: A Road-Mapping Tool for Sustainable Business Model Development in Digital Retail

Project Description: Global competition in highly dynamic retail markets demands companies to detect changes in its corporate environment early to be able to take effective actions. A key aim of this project is to investigate the challenges and success factor of retail business’s use of multiple customer channels, including digital channels.

Researcher: This research project will be carried out by ESR 2 Aparna Lohiya.

Host Supervisor: This position is supervised by Dr. Anita Mirijamdotter, who is professor at Linnaeus University at the Department of Informatics.

Host Institution: Linnaeus University is one of Sweden’s newest higher education institutions. The university was formed when the University of Kalmar and Växjö University merged in 2010. LNU offers ca. 180 degree programs, and 2,500 single-subject courses to more than 30,000 students at all levels, with is 2000 staff members. Its various scholarly disciplines are organized into five main Faculties: Technology, Economics and Business, Life Sciences, Social Sciences, and Humanities. The position is hosted at the Department of Informatics that conducts research and offers educational programs in information systems.

Secondments: This position includes 1 secondment to a partner organisation. The planned secondment will be to

  • the firm Intouch, in Ireland, during year two of studies, for a period of four months. The aim with that field study is to investigate ‘Business Model development and technology entrepreneurship in relation to smaller Retailers’.