PERFORM at Digital West Design Event in Ireland

Artem Bielozorov and Rehan Iftikhar, early stage researchers in the PERFORM network hosted by Dublin City University, represented PERFORM at DMI Mayo Design event ( held at Galway-Mayo Institute of Technology. More than 100 representatives from industry and academia attended the event where digitalization experts from GMIT Mayo, iRadio, Designwest, IE Domain Registry and Lero shed light on how retailers can utilize the opportunities presented by digitalization.

Rehan and Artem discussed their research on how digital technologies can be used to integrate online and offline channels and how real-time data can be used to provide personalised promotions to customers in shops and also showed how their research studies can be beneficial to retailers in the age of digitalization and with increasing competition among retailers in providing ‘seamless customer experience’. They also engaged with retailers and described how PERFORM project is playing a pivotal role in improving digital retail in Europe.





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